OVERVIEW:

GOAL: Promotion – Enhancing the Brand Recognition 

Turkey has been one of the main sponsors and participants of the annual Fine Food Expo. Blink Group PTY Ltd was asked to enhance Turkey’s national participation in this event by a number of promotional activities.

 

STRATEGY:

Based upon insightful market analysis conducted by Blink Group, the customer was advised to undertake a new approach to the market. 

 

EXECUTION: 

In line with the new approach, an activation campaign was designed and carried out on behalf of the customer. 

 

OUTCOME:

An increased number of expo visitors visited the Turkish booth. The country’s strong position in the industry segment was underlined with extra outdoor media buying around the expo area that visually dominated the precinct. 

 

MORE:

Major promotional activities planned for 2020 and 2021