OVERVIEW:

GOAL: Introducing an overseas based call centre solution to major Australian players.

Blink Group PTY Ltd. was contracted by an overseas based call centre solutions provider during the peak of COVID19 in order to assess market demand for their software.

METHODOLOGY:

Blink Group used its unique research methodology to identify parties dominating the call centre industry and their solution partners. Based up on the results, a comparative analysis had been made, highlighting the unique selling points of the client over the existing solutions. 

A key contact list had also been collated simultaneously and were contacted via personalised emails and phone calls for the add on value the client was offering.

BOTTLENECKS:

The short time frame during the first months of the COVID19 outbreak increased pressure on relevant players to deliver working solutions in timely manner.

RESULT: 

Our campaign resulted in kick starting conversations between Australia’s largest players and the overseas customer.