OVERVIEW:

GOAL:  Introducing the products of a major overseas manufacturer to Australian market by setting up a local company. 

Blink Group PTY Ltd. was contracted by a local investor to set up a reseller operation for a major overseas manufacturer -exporter in furniture industry in order to market products in Australia. 

METHODOLOGY:

Analysing the market dynamics, Blink Group has helped the local investors set up a local company which began marketing the products directly to major fit out firms in Australia. 

We have negotiated the legal aspects of the reseller agreement, prepared all necessary marketing collaterals, and drafted a business strategy to successfully close sales deals.

Blink Group have identified potential customers and projects for the products, and prepared first round of tender documents with detailed analysis of cost benchmarks.

BOTTLENECKS:

Both the local reseller company and the manufacturer are relatively unknown in the industry circles in Australia. Blink Group has prepared a strong capability statement that aims to inform potential local partners about the represented brand and its strengths.

RESULT: 

In less than a month of the set-up, the local reseller was invited to bid for almost $100,000 worth of projects.